Trying to reach perfect lead attribution is like trying to learn to fly with a pair of chopsticks and chewing gum. People just use way too many websites to get all the information they need to make the best choice. All we can do as marketers is simply the best we can. When going over
There is no such thing as love at first sight. Certainly there are those butterflies that get your stomach queasy and make you think irrationally. Just five more minutes on the phone, you tell yourself, I want to share just one more thing with this person who fascinates me in ways I cannot explain to
It was in the way she held her 4 year old son tightly against her chest, a crack of hallway light drifting into his dark bedroom. He was sobbing softly. She could feel his warm body through his Cars footy pajamas. “Honey, you are burning up. Let your mommy take your temperature.” It was in
It’s been months now since Craigslist decided to give their user base a better search, user and mobile experience. Since my last article about the changes to Craigslist and the debate about posting tools, another major change was released. I think this latest change can put the debate to rest. If you watched the Webinar
Think of a company who gives great customer service and you probably immediately think of Zappos. The famous, insane and often heroic customer service stories are the things of legend. The 10 hour customer service call, how they refused to accept the wrong pair of shoes (donate them to charity they said) and sent the
It was when I was in the 6th grade that I first realized the true finality of death. It was a watershed moment. I imagine you’ve had one of those moments too. You’ve been running the marathon that is life, and something triggers you to jump out of the race and pause; maybe grab a
There was a decision handed down just a few short days ago (January 8th, 2014) that I think will have quite a big impact on your anonymity with ratings and reviews online. The court decision was from a case in Virginia: Yelp vs Hadeed Carpet Cleaning. The owner of this establishment said that there were
I still can’t believe ActiveBuilding’s owners were forced to accept millions of dollars to become part of a large conglomerate. Here’s a question for all of you. Is RealPage really a conglomerate or just a big corporation? Maybe they’re simply a company who collects other companies – like the way my grandmother used to collect
At the end of September, we joked internally about the changes coming to Craigslist. We didn’t actually know what they were going to be, only that they were coming. October is the Craigslist month of doom. Last year it was the Great Ghosting Ruckus that caused leads to vanish into a black hole of ads.
We’re all busy creatures. We don’t always have time to keep a backup of our lives, stay on top of the latest blog posts, check ESPN, backup your attachments from Gmail, save articles for later, or keep an eye out for that used table and chairs set you’ve been looking for on Craigslist. We need