Tag: Marketing

Will automation damage Google Plus?

Posted by - Jul 15, 2011

One of the things I’ve been really enjoying about Google Plus is the lack of an API. For those that don’t know, an API is called an Application Programming Interface and it’s what allows all of those 3rd party programs (TweetDeck, Hootsuite, etc) to interact with the services you want to talk to. Google has done a smart thing this time around with their social network. With their previous attempts (Wave and Buzz) they released the API immediately. It was smart to hold it back for Google Plus. Why?

Why don’t we answer the phone?

Posted by - Jun 9, 2011

Over the last 10 years we’ve seen some crazy technological shifts haven’t we? Mobile phones can do it all, Internet Listing Services drive more leads than ever before, and our own websites (and the technology behind it) have become far more advanced than we could have ever dreamed. Fundamentally all of these cool new things

How to kill your old Marketing habits

Posted by - Jun 2, 2011

I was laying in bed reading my son a book. It was bedtime at the Szczytko house. The house was quiet as I relived the tale of Anakin fighting Ventress, that my son has heard a ton of times, when there was a knock at the door. This caused my dog (whom I often refer

AIM 2011 Conference takeaways

Posted by - May 5, 2011

I am suffering from the post-Apartment Internet Marketing conference butt drag. Sure it’s the long flight and the time change but also the experience itself. This year’s conference was another fantastic one with tons of great networking with friends I’ve met and hadn’t before. I’m always amazed at the sharing of ideas and thoughts you

AIM 2011 Conference begins

Posted by - May 2, 2011

Last year I was given the privilege of attending the Apartment Internet Marketing conference for the first time. I met a ton of great people. They inspired me to try some of the things I’ve been doing over the past year and I’ve grown so much because of it. There are good reasons why an

Can company culture be changed?

Posted by - Apr 28, 2011

Today I had the privilege of meeting with some people from another Property Management company. This meeting was a reunion of sorts because the lady I met with used to work for Maryland Management several years ago. Today I got the opportunity to learn first hand about their challenges. I didn’t go there as a

Making the case for not having a social media strategy…yet.

Posted by - Apr 18, 2011

A week or so ago I wrote a blog post outlining Google’s new +1 stuff. There’s some great information in there telling you how social media results are being utilized by search engines. It even suggests that as a business you had better have a long term social media strategy. I wanted to back track

Making sure your product doesn’t suck

Posted by - Apr 11, 2011

I saw Jason Falls at a conference last year (Thanks Duncan!) and he said something that probably seems obvious to a lot of you but is so often taken for granted: Before you spend any effort in Social Media make sure you have a product that doesn’t suck. Jason’s concept seems simple right? Don’t create

3 ways social search will change how you find apartments

Posted by - Apr 7, 2011

Google deciding to implement their +1 search service really isn’t big news… yet. Its implementation is a little buggy and isn’t turned on by default. Like the Facebook Like button soon you’ll be able to add the +1 button to your website or blog. Cool. I’m all giggly inside at the prospect of another thing

The 4 secrets to kicking your ILS habit

Posted by - Mar 3, 2011

Technology is designed to make our lives easier. No one is designing that cool tech gadget to give you more work to do. So when ILS’s came out they promised a whole new approach to Marketing. “Prospects will come to us because we’ll spend tons of dough on SEO and Ad Words and then we’ll