3% of anything isn’t much. If you handed me a pizza, and only let me have 3% of it, I’d be upset and still hungry. If I only allowed you to read 3% of this post, you would’ve finished it a sentence ago. Yet, considering that less than 3 percent of emailers sign a lease,
Let me tell you a sad story. The story begins in a meeting room, where a group of people are sitting around and chatting about a document. In its current form, the document doesn’t allow for new processes and needs to be changed. Over gallons of coffee and chocolate, they decide that multiple documents need
Just before Wade Hewitt, Vice President of Apartmentratings.com spoke at the Apartment Internet Marketing Conference back in April, I was the guy in the back of the room, holding a bag of rotten tomatoes, with my hand fully loaded, ready to toss. “Apartmentratings.com in this very room! Can you believe our luck? As an industry,
The notification, the popup, the vibration, the phone call telling you they sent you one; these are the many ways we get our emails today. And yet, given how ubiquitous it is these days, it’s amazing how many people still have no clue what they are doing. Listen … I’ll be the first to tell
Ask Rent.com, Callsource, Lead Tracking Solutions, Vaultware, RentWiki, and MyNewPlace what the past year has been like. Mergers, acquisitions, and rebranding have been the theme. The top of the sales funnel has never seen such turmoil before. Change. It’s a sign of evolution within the industry. RentWiki represents a good case study. Back in 2009,
“You are only as wise as others perceive you to be” ~M. Shawn Cole On the morning of Friday, January 12, a colorless man emerged from the metro at L’Enfant Plaza station in downtown DC wearing jeans, a t-shirt and a baseball cap. He found a spot near a trash can and withdrew a violin
I’m glad you’re here. Been busy today? Here – have a cupcake. I baked them myself. It’s my birthday you know. Not the man behind the curtain’s no, no… his birthday was weeks ago. It’s my birthday – BSitko.com! I turn one. Aren’t you happy? Last year around this time, the curtain man typed his
No matter how you create one, be in on an iPad, a website, a piece of paper, or your Etch A Sketch, the guest card is the fundamental way to understand a prospect’s needs and get them to move-in. As we enter the slow season and rush to find ways to drive more leads, I
“Humanity is acquiring all the right technology for all the wrong reasons.” ~ R. Buckminster Fuller Our payroll person often tells the story about how, back in the day, she used to enter employees’ time in the computer system using punch cards. 30 years later that story, of course, is hilarious. Punch cards? Oh wow.
It’s been nearly a month since the new features were released to Facebook users. The outcry has calmed down and people have adapted to how Facebook has changed. These new features, we’ve come to see, are changing the way you use the social network. Top stories and the timeline (which isn’t officially out yet) are